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In recent years, there has been an explosion in the abilities of neuroscience to study the anatomy and functionality of the brain using neuroimaging tools. Within the broad discipline of neuroscience, the field of cognitive neuroscience has been gaining considerable momentum during the past years. This relatively new field examines the biochemical and electrical activities in the brain to identify the areas that underlie higher-order human functions and processes such as decision making or strategic thinking. Functional neuroimaging tools (e.g., functional magnetic resonance imaging, fMRI / electroencephalogram, EEG) can capture brain activation, either in response to a certain stimulus (e.g., a website) or human behavior (e.g., a decision).
In the past decade, a number of social scientists, mostly in economics, psychology, and marketing, have teamed up with neuroscientists to examine a variety of social phenomena. The ultimate goal is to open the “black box” of the human brain. Many intriguing insights have been emerging from cognitive neuroscience studies, creating the potential to revolutionize the current perspectives in number of social sciences. In neuroeconomics, for example, a recently published book documents a large number of new insights gained during the past decade (Glimcher, Camerer, Fehr, and Poldrack 2009).
In the Information Systems (IS) discipline, there have been some recent attempts to explore the potential of cognitive neuroscience for IS research (e.g., Dimoka, Pavlou, and Davis 2010, ISR forthcoming). Along with these conceptual papers, some empirical studies on NeuroIS already exist as well:
- Dimoka and Davis (2008, ICIS)
- Dimoka (2010, MISQ)
- Riedl, Hubert, and Kenning (2010, MISQ)
The Gmunden Retreat on Advances in NeuroIS has the objective to find answers to two basic questions:
- What is the status quo of the field?
- What are promising avenues for the future development of the field?
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Gmunden Retreat 2010 
