Keynote

Speaker: David Gefen (Drexel University)

David Gefen is a Professor of MIS and Provost Distinguished Research Professor at the LeBow College of Business, Drexel University. Professor Gefen is also the Academic Director of the Doctorate in Business Administration (DBA) Program. Previously Professor Gefen was a Senior Editor at MIS Quarterly where among other things he also managed neuroscience submissions. Professor Gefen is most known for his research into the role of interpersonal trust in a myriad of MIS contexts as well as for many methodology papers.

Title: How to Tell your NeuroIS Story to an MIS Audience

Abstract: The philosophy of science and methodology of neuroscience, neuroIS included, is different from that of the more “traditional” philosophies of science and methodologies in MIS such as surveys, design science, archival data analysis, and various types of ethnographic research. Telling a neuroscience research story and making the claim for its contribution to such an audience can be challenging. This talk will present the case, make suggestions, and open the floor to an honest conversation of those issues.