Prof. Dr. Bernd Weber
Director, Center for Economics and Neuroscience, University of Bonn, Germany
Translational Behavioral Neuroscience: The Use of Neuroscientific Insights to Improve Public Welfare
Over the last decades, neuroscience has provided fundamental insights into the processes underlying the development and heterogeneity of human behavior. With increasing knowledge about the neurobiological processes and computations, scholars have begun to investigate possible applications of neuroscientific methods and insights in many different domains. Within this talk I want to provide examples and discuss the usefulness of these insights for improving environments in a way supporting human development and decision making. Core examples will relate to nutrition and food choice, decisions under risk and uncertainty or prediction of behavior (change).
Prof. Dr. Bernd Weber has a degree in medicine and he completed his habilitation in experimental neurology. He is the Director of the Center for Economics and Neuroscience, University of Bonn, Germany. He has published over 150 peer-reviewed journal articles, and his research appeared in highly prestigious journals such as Science, Nature, Neuron, Brain, and PNAS. Also, he is a co-editor of the Journal of Neuroscience, Psychology, and Economics. Dr. Weber was one of the neuroscience experts who participated at the inaugural NeuroIS Retreat in 2009, and he has been actively contributing to the development of the NeuroIS field.